Blue+Ocean+Strategy




 * Blue Ocean Strategy: How to Create Uncontested Market Space & Make Competition Irrelevant **

W. Kim Chan & Renee Mauborne

2005, Harvard Business School Press ISBN: 978-1-59139-619-2

__**Red Ocean** __:  Field of all businesses currently in existence; to enter the Red Ocean requires a struggle for market share
 * Key Term & Concept Definition **


 * __Blue Ocean__: ** All industries not in existence today; to create "blue ocean space" means entering uncontested market space


 * __Strategic Move as unit of analysis__: ** Authors' study of hundreds of companies across time demonstrates that it's not the company that creates sustainability, but the unique "strategic move" that combines innovation and combined customer/company value simultaneously.


 * __Value Innovation__: **Cornerstone of Blue Ocean strategy; a leap in value for both buyers and your firm; thereby creating new market space. Innovation without value will not attract buyers. Value without innovation is just tweaking market strategy within red oceans.


 * Main Premises **

**Relevance**

<span style="color: #0868e7; font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 140%;">**Key Points from Each Chapter** <span style="color: #0868e7; font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 140%;"> <span style="color: #0868e7; font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 140%;">**Is the Book Worth the Read? Why or why not?** <span style="color: #0868e7; font-family: 'Trebuchet MS',Helvetica,sans-serif; font-size: 140%;">